A business traveler arrives at your hotel tired from a long journey. Upon check-in, you inform her that you have a text service available to provide immediate information for any requests she may have — extra towels, bar service, or her car from valet parking. Upon receiving her OK, you send a welcome message.
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Hospitality has always been about building human connections. During the pandemic, many of these interactions moved to the digital realm. Overnight, "high tech" became the way for hotels to convey "high end" without the "high touch."