The innovative start-ups will pitch cutting-edge ideas to a room with a capacity for 500 people and a panel of 10 expert judges including hospitality CIO’s, angel investors, serial entrepreneurs and industry insiders.
Read more about the competition that HelloShift participated in on the Hospitality Financial and Technology Professionals (HFTP®) website.
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Hospitality has always been about building human connections. During the pandemic, many of these interactions moved to the digital realm. Overnight, "high tech" became the way for hotels to convey "high end" without the "high touch."