Digital transformation has changed every industry over the past few decades. Businesses have adapted and evolved to stay relevant and have improved their customer service in the process.
Hospitality is one of the industries that can be revolutionized by technology, especially in the post-pandemic world. Digital hotels are the future — here’s what a digital hotel is and how to start digitizing yours.
A digital hotel uses technology to streamline its operations, making for a smoother and more enjoyable experience for guests and staff alike. As the hotel industry recovers and rebuilds after the pandemic, there are many digital processes that can be introduced into daily operations.
Hotel technology can be implemented across all departments to:
Even simple processes like staff messaging apps or mobile check-in for guests can make a huge difference. Unless you’ve marketed your hotel as a digital detox getaway, guests expect a certain level of technology.
Most airports allow passengers to check in online, and many restaurants have digital ordering screens. Apply the same principle to hotels: guests can check in via a tablet in the lobby or by scanning a QR code on their phone. Extend the digital experience to rooms by offering room service ordering through an app rather than by phone. Business Insider found that hotel guests typically spend 20% more when ordering via mobile.
As a bonus, app-based processes reduce physical contact, keeping staff and guests safer.
Personalization matters. Maintain an online database of guests and their preferences so you can deliver the same tailored service on future visits without prompting. Track things like room-service orders, requests for extra pillows or towels, and simple personal notes (e.g., occupation or family) to welcome returning guests with a special touch.
Some hotels offer fully automated rooms controlled by a smartphone app: temperature, lights, shades, and even shower temperature. Guests can save favorite settings for future stays or for other hotels using the same software. These conveniences make stays noticeably more comfortable.
Eliminate lost physical keys or cards by issuing digital keys on guests’ mobile phones (typically via Bluetooth). Guests receive an alert when their room is ready and can enter instantly through the app, reducing front-desk traffic and wait times.
Guests frequently have questions during their stay — about breakfast hours, recommendations, or amenities. A guest communication platform (chat, chatbot, or messaging) lets guests contact staff without leaving their room. Data showed that 65% of hotel guests wanted staff to be contactable via instant messaging, a number that has likely increased.
Many hotels now use chatbots and instant messaging so guests get immediate responses, improving convenience and satisfaction.
Hotels require constant coordination across teams. Replace pen-and-paper and walkie-talkies with digital communication tools so staff always see up-to-date information (e.g., housekeeping schedules, VIP arrivals). Platforms or apps can present vital information at a glance and improve operational efficiency and response times.
HelloShift is an integrated app providing tools for hotel staff and managers to digitize their operations. Housekeeping is one of the most expensive and intricate hotel operations; a housekeeping management app can revolutionize workflows with simple interfaces that display vital information at a glance.
HelloShift offers AI-powered tools to help hotels move from pen-and-paper or walkie-talkie operations to fully digital systems. The app combines:
in one easy-to-use platform to streamline the entire operation: answer every call, enable guest self-service, empower staff collaboration, and make housekeeping more efficient.
Independent hotels and hotel groups achieve 80/20 preventive maintenance ratios (80% planned, 20% reactive) using HelloShift's automated checklists and asset tracking—reducing emergency repairs by up to 48%.
Move beyond walkie-talkies and paper checklists. HelloShift brings housekeeping, guest messaging, AI call answering, and task management into one platform—streamlining operations for hotels of all sizes.
Ready to transform your hotel? Get started in 5 minutes with our free trial, or schedule a demo to see HelloShift in action at a property like yours.
Expert insights, case studies, and strategies from hotels using AI to boost revenue and delight guests
Discover how HelloShift's AI-powered hotel operations software streamlines guest messaging, staff collaboration, and housekeeping at The Indigo Road Hospitality Group for superior efficiency and satisfaction.