Hotel Industry Statistics 2026

80+ data points on hotel performance, staffing, technology, and guest experience. Updated March 2026.

Sources: STR/CoStar, AHLA, CBRE, McKinsey, Oracle Hospitality, Deloitte, Skift, and more. Last updated March 25, 2026.

Occupancy & RevPAR Staffing & Labor Technology Guest Experience Revenue AI in Hotels

Occupancy, ADR & RevPAR

62.3%

U.S. hotel occupancy in 2025 — down 1.2% YoY, the first annual decline since 2020. Still 2.4 points below the 2019 level of 65.8%. (STR/CoStar)

$160.54

U.S. average daily rate (ADR) in 2025, up 0.9% YoY. Rate growth continues despite softening demand. (STR/CoStar)

$100.02

U.S. RevPAR in 2025 — down 0.3% YoY, the first annual RevPAR decline since 2020. (STR/CoStar)

1.3B

Room nights sold annually in U.S. hotels. (AHLA / Oxford Economics)

Top Markets (2025)

New York City: 84.1% occupancy, $333.71 ADR (+4.7% YoY), $280.71 RevPAR (+4.5% YoY) — highest absolute performance. (STR/CoStar)
Miami: 83.2% occupancy, highest among top 25 markets. (STR/CoStar)
Las Vegas: ADR fell 4.3% to $199.79 amid tourism slump. (STR/CoStar; LVCVA)

2026 Forecasts

U.S. occupancy forecast: 62.0-62.1%, a slight decline from 2025. (STR / Tourism Economics)
ADR forecast: +0.9% YoY, continuing slow rate appreciation. (STR / Tourism Economics)
RevPAR forecast: +0.5-0.6% YoY, modest recovery but below historical averages. (STR / Tourism Economics)
Luxury hotels posted 5.3% RevPAR growth while economy segment declined 1.8%. (STR)

Staffing & Labor

2.17M

People employed by U.S. hotels in 2025 — still ~200,000 short of the 2019 pre-pandemic level of 2.37 million. (AHLA)

64.9%

Of hotels still report staffing challenges. 9% describe themselves as "severely understaffed." (AHLA / Hireology)

38%

Of hotels report housekeeping as the #1 hardest role to fill. (AHLA)

70-80%

Annual hospitality turnover rate — the second-highest among major U.S. industries. (Hotel Dive)

$128.47B

Record hotel wages, salaries, and compensation in 2025 — up 25.6% from 2019. (AHLA / Oxford Economics)

Housekeeping wages: $17.80/hour in 2025, up 3.7% YoY. (HotelData.com)
Labor cost per occupied room: $7.32, up 9.0% YoY. (HotelData.com)
Labor costs represent 30-45% of total hotel operating expenses. (Hospitality Institute)
Global travel & tourism faces a 43 million worker shortfall by 2035. (WTTC)

Technology Adoption

73%

Of hotel guests prefer properties offering mobile check-in. (Oracle Hospitality)

86%

Of hoteliers plan to increase tech investment in 2025. (Skift)

78%

Of hotel chains are already using AI in some capacity. (Hotel Online)

Contactless Check-In & Mobile Key

71% of guests more likely to choose hotels offering self-service technology. (Oracle Hospitality)
58% of guests say digital key availability influences their booking decision. (eHotelier)
Contactless check-in reduces front-desk wait times by over 60%. (Jengu.ai)
Guests using digital key rate hotels 7 points higher than keycard guests. (OpenKey)

PMS & Cloud

Cloud PMS dominates with 61.2% market share by revenue. (Grand View Research)
Cloud PMS deployment growing at 12.38% CAGR. (Business Research Insights)
Hotels spend 3-4% of revenue on technology, with 30% of IT budgets on new implementations. (Hospitality Technology / Skift)

Guest Experience & Communication

98%

Open rate for text messages — nearly 5x the open rate of email. 65% of people open texts within 5 minutes. (DialMyCalls)

81%

Of travelers always read reviews before booking a hotel. (MARA Solutions)

5-9%

Revenue increase from a 1-star review score improvement. (Harvard Business School)

70% of guests expect messaging options during their hotel stay. (GuestTouch)
85% of consumers want text conversations with businesses including hotels. (TextingBase)
65%+ of travelers expect hotels to respond within one hour across any channel. (HiJiffy)
130% increase in average booking value when messaging is used effectively during the guest journey. (GuestTouch)
Hotel industry NPS: 44 in Q1 2025 — highest among all 7 sectors analyzed. (QuestionPro)
Pre-arrival messaging increases upsells by 20-30%. (GuestTouch)

Revenue & Financial

$777B

U.S. hotel guest spending projected for 2025 — a record high. (AHLA / Oxford Economics)

18%+

Of total hotel income comes from ancillary revenue (F&B, upsells, services). Expected to reach $10.2B market by 2033. (Revinate; HFTP)

72% of U.S. hotels are brand-affiliated, but independents are gaining ground with Millennial/Gen Z travelers. (Mews; Cloudbeds)
Pre-arrival upselling increases room upgrade sales by 40-60%. (Oaky)
Hotels using automated upselling see 20-30% more ancillary revenue per guest. (Oaky; Revinate)
Property-level costs rose faster than revenue in 2024 across operations, maintenance, and IT (each ~5%). (AHLA)

AI in Hospitality

40-60%

Of hotel calls go unanswered, especially during peak hours, shift changes, and after hours. (Upriser.ai)

80%

Of routine guest queries handled by AI chatbots without human intervention. (Canary Technologies; HFTP)

25%

Reduction in operational costs from AI-enabled automation in front-desk and housekeeping. (McKinsey)

AI Voice & Call Answering

Voice AI platforms reduce missed calls by over 60%. (Upriser.ai)
Voice AI systems handle 70-90% of calls without human assistance. (Hotel Technology News)
Properties implementing voice AI report revenue conversion increases of up to 26%. (Mihup.ai)
45% of new chatbot deployments include voice capabilities in 2025, expected to reach 78% by 2026. (Nextiva)

AI ROI & Cost Savings

Chatbots save mid-sized hotels $25,000-$50,000 annually on staffing for routine inquiries. (WorldMetrics; WiFiTalents)
AI housekeeping management can reduce labor hours by 10-30%. (McKinsey)
Predictive maintenance reduces out-of-service room time by 20-30%. (McKinsey)
Hotels leveraging AI report 17% revenue increase and 10% occupancy boost vs. non-adopters. (HFTP)
Hotels with AI chatbots capture 35% more direct bookings from after-hours inquiries. (WorldMetrics)

Guest Satisfaction with AI

62% of travelers prefer AI-powered tools for hotel inquiries; 58% believe AI can improve their stay. (WiFiTalents; Canary Technologies)
Hotels using chatbots see up to 40% increase in customer satisfaction. (WiFiTalents)
70% of guests find chatbots helpful for simple requests but prefer humans for complex issues. (Canary Technologies)