ChatGPT for Hotel Marketers: 10 Ways to Use Artificial Intelligence for Marketing

Are you aware that in the last 30 days, ChatGPT was used by approximately 1.8 billion people? While some worry that AI-powered tools will affect jobs, they offer undeniable benefits. If you’re in the hotel industry and need to refine your marketing strategy, AI tools like ChatGPT can be a game-changer for boosting direct bookings and revenue.

Everything Hotel Owners Need to Know About ChatGPT

For more than a decade online marketing has been flooded with low-quality content from content farms. Modern AI tools are changing that landscape. Below are core concepts to understand how ChatGPT works and how you can use it for hotel marketing.

What is Natural Language Processing (NLP)?

Natural Language Processing (NLP) is the branch of computer science and AI that enables computers to understand and interpret human language. With NLP, ChatGPT can:

• Comprehend text inputs
• Analyze and extract meaning
• Generate relevant and coherent responses

NLP allows hotel professionals to tweak marketing strategies and have a language expert at their disposal. The NLP market is projected to grow significantly in the coming years.

What is Generative AI?

Generative AI enables models to generate new, original content based on learned patterns and examples. Compared to early chatbots (e.g., ELIZA from 1994), modern generative models can produce human-like conversation and on-demand content, turning rudimentary ideas into polished outputs.

What is ChatGPT?

ChatGPT, developed by OpenAI, is a state-of-the-art language model that combines NLP and generative AI. Key capabilities:

• Engage in interactive conversations
• Provide context-aware responses
• Create optimized content for websites and social platforms

Early adoption was rapid: ChatGPT reached 1 million users in the first five days and experienced extremely fast growth thereafter.

How to Use ChatGPT

Using ChatGPT for hotel marketing is straightforward:

1. Create an OpenAI account and sign up at the ChatGPT website.
2. Verify your email when prompted.
3. If you encounter a capacity error, try refreshing and retrying.
4. Type a specific, detailed prompt — the more details you provide, the more tailored the response.

You can use the ChatGPT web interface or integrate the model into existing systems.

Is it OK to Use AI in Marketing?

AI is a tool that boosts human capabilities. Primary practical uses of ChatGPT in marketing include:

• Automating repetitive tasks
• Analyzing large datasets

AI can enhance customer data analysis, content creation, and social media automation. Given that a large share of marketers already use AI tools, adopting them is increasingly necessary to stay competitive.

How Will AI Marketing Impact Hotel Websites?

AI marketing can transform multiple aspects of a hotel website and guest experience:

• Personalized experiences: Add an AI-powered widget to pre-qualify leads and personalize interactions.
• Smart pricing strategies: AI can analyze demand, seasonality, competitor prices, and preferences to optimize room rates in real time.
• Content personalization: AI can analyze user behavior and deliver tailored content, recommendations, and dynamic website layout adjustments.

Pros and Cons of ChatGPT and AI Marketing

No technology is perfect. Below are key advantages and disadvantages of using ChatGPT for hotel marketing.

Pros

• Writing speed and quality: ChatGPT accelerates content creation and helps produce high-quality text efficiently. Many companies report productivity gains after adopting AI.
• Saving marketing budget: Organizations using AI often report lower operational costs. Automating tasks frees budget for high-impact initiatives.
• More control over marketing strategy: AI helps refine guest messaging, personalize interactions, and support data-driven decision-making.

Cons

• Outdated knowledge base: ChatGPT’s training data has a cutoff (commonly referenced as September 2021 for many model versions). Always verify facts with current sources.
• Factually inaccurate answers: The model can produce plausible-sounding but incorrect information — verify before publishing.
• Writing inconsistencies: Tone or style may vary; editing is required to ensure alignment with brand voice.

10 Ways to Use ChatGPT for Hotel Marketing Campaigns

Below are ten practical ways to leverage ChatGPT to elevate hotel marketing.

1. Idea Generation

Use ChatGPT as a brainstorming partner to generate blog topics, campaign concepts, influencer ideas, or SEO-focused content plans. With advanced model capabilities (e.g., GPT-4), you can quickly refine and expand rough ideas into actionable plans.

2. Content Creation

Feed ChatGPT contextual information about your hotel, local attractions, and events to generate blog posts, ad copy, video scripts, and guides — for example, “Top tourist destinations in [city]” or “Local cuisine guide.”

3. Social Media Strategy

Use ChatGPT to analyze social data and craft social posts, captions, content calendars, and audience segment messaging. It can help you convert social insights into content that drives organic traffic and direct bookings.

4. Customer Relationship Management

Deploy ChatGPT-powered chatbots for website chat, messaging platforms, or support systems to answer FAQs, suggest attractions, and aid reservations — improving response speed and guest satisfaction.

5. Email Marketing Campaigns

Segment your audience and train models to generate targeted email copy. Segmented campaigns outperform non-segmented ones in open rates, click-through rates, and revenue per recipient.

6. Sourcing and Procurement

AI can support procurement tasks such as:

• Spend classification
• Global sourcing insights
• Invoice data extraction
• Automated compliance monitoring
• Contract data extraction
• Contract lifecycle management

These capabilities improve compliance, analysis, and supplier collaboration.

7. Revenue Management

Machine learning enables more precise pricing analysis based on demand, availability, and customer preferences. Modern RMS (revenue management systems) extend beyond room pricing to events, dining, and ancillary services, helping hotels make thousands of pricing decisions annually.

8. Attracting and Hiring Staff

Use ChatGPT to create compelling job listings, standardize pre-screening questions, and help evaluate candidate fit. AI can speed up candidate shortlisting and improve recruitment efficiency.

9. Employee Training

Build knowledge bases, training modules (front desk, housekeeping, guest services), and role-play scenarios with ChatGPT to simulate guest interactions and practice staff responses.

10. Automating the Check-In Process

Use ChatGPT as a virtual assistant during check-in to answer FAQs, offer recommendations, handle requests, and streamline verification — freeing staff to provide more personalized service.

Bonus: AI Marketing Tools You Should Know About

ChatGPT is popular but there are many specialized AI tools for hotels. Below are selected tools and how they help.

MARA — Let AI Respond to Guest Reviews

• Price: Paid plans from $28/month
• Best for: Reputation management, review response
• How it works: Automates responses to online reviews, saving time per reply and improving response rates and ratings.

HelloShift — AI Assistant for Hotel Staff and Guest Communication

• Price: Paid plans from $1.25/room per month ($50 minimum)
• Best for: Hotels wanting to streamline operations and guest communication using AI
• How it works: Combines AI-powered chat, task management, and guest messaging in one platform. The AI Assistant helps hotel staff respond to guest messages, manage requests, and create content such as social media posts and marketing emails — saving time and improving service quality.

DialogShift — Communicate With Hotel Guests Instantly

• Price: Under $3 per room per month (varies)
• Best for: Larger resorts and branded hotels needing instant guest support
• How it works: AI chatbot for websites to answer repetitive guest questions and drive direct bookings.

VOICEPlug — Machine Learning Phone System

• Price: Plans start around $24/month
• Best for: Hotels with room service or on-site restaurants
• How it works: Automates voice ordering and phone tasks, reducing labor costs and enabling upsells.

Allora — AI-Powered Booking Solution

• Price: Contact vendor for pricing
• Best for: Hotels looking to reduce last-minute cancellations and increase upsells
• How it works: Uses AI to encourage upgrades, additional services, and longer stays by personalizing offers across the booking journey.

Viqal AI — Alerts Triggered by Guest Data

• Price: Contact vendor for pricing
• Best for: Managers wanting to enhance customer experience with data-triggered workflows
• How it works: Creates alert workflows based on guest behavior; triggers automated marketing or service messages to improve upselling and reduce complaints.

The Hotel Industry Is Changing, and You Should Too

AI tools like ChatGPT can support brand language optimization, social media management, SEO, guest messaging, and the booking experience. As the industry becomes more AI-driven, adopting these tools helps improve marketing, streamline processes, and increase direct bookings.

HelloShift note: HelloShift is a cloud-based guest messaging and hotel operations platform that complements AI-driven marketing by improving guest communication and staff collaboration. Common HelloShift features include:

• Guest messaging (SMS / in-app)
• Contactless check-in
• Website chat
• Staff collaboration tools
• Housekeeping management
• Customizable digital guidebooks and mobile guest experiences

Give guests the mobile-first experience they expect. Text the hotel, mobile check-in, digital registration cards, mobile keys, and branded digital guidebooks—all while your AI Assistant handles incoming calls when staff is helping other guests.

See why properties using HelloShift report 30% fewer guest complaints and 2x faster issue resolution. Book a personalized demo or start your free trial.