Are you aware that in the last 30 days, Chat GPT was used by approximately 1.8 billion people? And are you aware by the time you read this, that information will probably be out of date since more and more people are using AI tools?
While some people are afraid that AI-powered tools will affect hundreds of millions of jobs, they come with undeniable benefits. If you’re a part of the hotel industry and you need to refine your marketing strategy, an AI tool like Chat GPT can be a game-changer.
Let’s talk about how AI marketing tools can help you come up with a solid hotel marketing strategy, help boost direct bookings, and take your revenue to new heights.
For more than a decade, at this point, the world of online marketing has been overrun with content farms producing huge volumes of low-quality content. At the height of their “popularity,” these content marketing farms were making more than 100 million, pumping out badly-written generic content. But thanks to a little AI tool, all this might be changing.
You’ve definitely heard about Chat GPT. Everyone and their mom has been using it for social posts, online marketing, and even just asking it to make silly requests like writing made-up cooking recipes. But what do you really know about Artificial Intelligence? Let’s take a look at the technology and see how it really works.
At the heart of Chat GPT is Natural Language Processing (NLP). It’s the branch of computer science, more specifically Artificial Intelligence, which enables computers to understand and interpret human language. With NLP, Chat GPT can:
NLP allows hotel industry professionals to tweak their marketing strategies and have a language expert at their disposal at all times. That’s why the NLP market is expected to grow to staggering $341 billion by the end of the decade.
Generative AI is the driving force behind Chat GPT. The technology empowers AI models to generate new and original content based on previously-learned patterns and examples. Through the power of Generative AI, Chat GPT is able to give users content that goes far beyond simple, rule-based responses.
Chat GPT is far from the first AI chatbot. In fact, ELIZA, the first chatbot, was created by MIT way back in 1994. But early chatbots were much more primitive. Generative AI allows modern chatbots to create text that mimics human-like conversation. Chat GPT works as a virtual assistant, capable of generating ideas and producing content on demand.
Developed by OpenAI, Chat GPT is a state-of-the-art language model that uses both NLP and Generative AI technologies to generate content for users.
With extensive training on large volumes of data, Chat GPT absorbs actual knowledge from various sources around the Internet. Chat GPT is designed to:
Chat GPT was used by more than 1 million people in the first 5 days of launch. Furthermore, the platform grew by 9,900% in just 60 days, setting the record for the fastest-growing platform in the history of the Internet.
Whether you want to use Chat GPT for your marketing efforts or you simply want to write a quick email, using the actual platform is a breeze.
Here’s how to use Chat GPT for hotel marketing strategies in four steps:
As a marketer, you can leverage Chat GPT through its user-friendly interface or by integrating it into your existing systems.
While you CAN use Chat GPT for your hotel marketing efforts, it doesn’t mean you SHOULD use it, right? So is there anything particularly wrong with it? Every now and then, you see people questioning the ethics of using AI for marketing purposes.
In our opinion, there’s nothing actually wrong with using Chat GPT for hotel marketing strategies. Artificial Intelligence is a tool. It boosts human capabilities and helps you achieve better results with more efficiency.
What is AI actually good at? There are two primary applications for Chat GPT in your marketing strategies:
While this may seem limited, you can use AI marketing tools to enhance everything from analyzing customer data to writing and automating social media posts.
And it’s no longer about whether or not you should use AI marketing tools. It’s about when you’ll start using them. Since more than 80% of marketers – including those in the hotel industry – use at least one AI tool, if you want to stay competitive, you need to use one as well.
AI marketing holds immense potential for hotel websites. Chat GPT can help you enhance hotel website content, personalize email marketing campaigns, and personalize customer interactions.
Artificial Intelligence can change everything from the booking process to content marketing. Here are a few things you can expect from Chat GPT:
No technology is perfect. AI marketing tools and chatbots are no different. Let’s explore some of the biggest advantages and disadvantages of using Chat GPT for hotel marketing strategies.
Chat GPT accelerates the content creation process, allowing you to produce high-quality text efficiently. Some 54% of companies employing AI say their productivity has increased since they started using it. The tool saves you time and resources, enabling you to deliver engaging content to your audience.
Although Chat GPT generates impressive responses, it relies on pre-existing data. The tool’s knowledge cutoff date is September 2021. While the writing may improve, Chat GPT’s knowledge will remain limited for the foreseeable future. It’s crucial to validate any information generated by Chat GPT with current sources to ensure accuracy.
Nearly half of the businesses – 44% of them, exactly – using AI solutions like Chat GPT report decreased operational costs. By automating certain tasks, you can allocate your digital marketing budget more efficiently, focusing on high-impact initiatives that drive results. AI empowers you to do more with less, maximizing your resources and achieving a higher return on investment.
While Chat GPT excels at generating responses, occasional factual inaccuracies are possible. It’s important to exercise caution and verify the accuracy of the generated content before publishing or sharing it with your audience.
With Chat GPT as your trusted AI companion, you gain greater control over your marketing strategy. You can leverage the tool’s capabilities to refine your guest messaging, personalize customer interactions, and align your marketing efforts with your overall business goals. AI empowers you to make data-driven decisions, ensuring that your marketing strategy is effective and efficient.
As an AI-powered tool, Chat GPT’s responses may occasionally exhibit inconsistencies in writing style or tone. It’s essential to review and edit the generated content to ensure consistency and alignment with your brand voice.
Now that we have explored the fundamentals of Chat GPT and the benefits of AI in marketing let’s dive into the five key ways you can leverage Chat GPT to elevate your hotel marketing campaigns:
Creative blocks are unavoidable. When forming your hotel marketing strategy, you’ll surely run out of ideas at a certain point. But don’t sweat it. You have Chat GPT, your virtual brainstorming partner, to ignite creativity and spark fresh ideas for your hotel marketing campaign.
Do you need a blog post that will captivate your target audience? Chat GPT can do it. Or perhaps you need a copy for your influencer marketing campaign? It can do that, too. Even if you need to refine your marketing plan based to rank higher in search engine results, Chat GPT can do that too.
But besides writing, the tool can now do much more, thanks to recent advancements.
With GPT-4, the newest version of OpenAI’s language processing system, you can take simple rudimentary ideas and turn them into reality in a matter of seconds. Do you know that you can turn hand-drawn sketches into functional web pages with just a few clicks? Well, now you know.
Whether it’s writing ads for paid advertising platforms or making short clips as a part of your video marketing strategy, content creation needs to be executed perfectly if you want it to really resonate with your target audience.
But that’s easier said than done. Do you know that between 60% and 90% of companies have trouble executing a strategic marketing plan? But with some help from Chat GPT, not only can you come up with an effective digital marketing plan, but you can also execute it.
By feeding relevant information about the hotel, local businesses, attractions, and events, Chat GPT can help you come up with content that will attract customers.
For instance, you can use the tool to generate a blog post about the top tourist destinations in your city or provide a comprehensive guide on local cuisine.
Users spend hours upon hours on social media platforms like Instagram, Twitter, and Facebook each day. These visits result in petabytes upon petabytes of data. Your customers and potential guests leave a lot of information for you to use.
The only problem is you don’t have enough time or manpower to go through all of the social media data. That’s what Chat GPT can help you with it. Unlocking the power of personalized customer experiences, ChatGPT delves into customer data to offer tailored recommendations.
What’s the job of your social media platforms? To navigate more people to your website. AI allows you to segment data, easily analyze it, and turn it into valuable insights using predictive analytics.
With ChatGPT, you can attract more people to your website, steer organic traffic, and of course, drive direct bookings.
When it comes to the booking process, you’d be surprised how many hotels – both large and small – use outdated booking systems.
Your guests won’t want to go to their email and write a few paragraphs each time they wish to book a hotel room. That’s no way to improve customer experience.
Luckily, Chat GPT allows easy and personalized communication with customers, answering their questions, suggesting nearby attractions, and helping with reservations. Using Chat GPT for customer service, you can quickly and accurately respond to guests, making them happier and more loyal.
Chat GPT has a positive impact on different parts of hotel marketing, especially customer service. Whether through website chatbots, messaging platforms, or support systems, Chat GPT makes your customer service faster and better.
Search engine optimization, social media marketing, advertising… All valid ways to handle hotel marketing. However, if you really want your hotel marketing efforts to pay off, you need email. For hotels, email marketing is still one of the most effective ways of influencing consumer behavior.
And the key to email marketing? Segmentation. According to new research, segmented campaigns lead to a 20% higher open rate, a 70% higher click-through rate (CTR), and 73% higher revenue per recipient compared to non-segmented campaigns.
Train your Chat GPT model using the collected data and segmentation criteria. That involves providing examples of subscribers belonging to different segments and their corresponding characteristics. By training the model on this data, Chat GPT learns to identify and classify subscribers into the appropriate segments.
AI brings opportunities to the sourcing and procurement function of hotels. It helps uncover hidden insights from data, validate assumptions, and inform decisions.
In this article here, Deloitte outlines six key opportunities in this area, including:
These AI-powered solutions enhance compliance, analysis, risk assessment, efficiency, and partnership management.
With AI, hotel marketing professionals can improve tasks, data management, communication, and collaboration with suppliers, leading to more effective partnerships and streamlined operations.
Machine learning advancements enable more accurate pricing analysis based on market demand, room availability, and individual customer preferences. Personalized pricing, already prominent in online retail, is gaining traction in brick-and-mortar stores.
Hotels make around five million pricing decisions each year. Revenue management systems (RMS) like Revenue AI handle this complexity and provide value, expanding beyond room pricing to areas like events, dining, and additional hotel services.
AI-powered revenue technology offers a holistic and strategic approach. It helps hotels understand demand, make better pricing decisions, evaluate group business opportunities, and plan staffing and services accordingly.
Only around 40% of hotel owners believe that the technology we have today can make recruiting easier at their hotel. However, we’re here to tell you that these owners are wrong.
You can find workers through social media and hiring platforms. However, AI technology can help you go through the candidates and pick the ones that fit best with your team.
Chat GPT can generate compelling and informative job listings and descriptions to attract potential candidates. It can highlight the unique aspects of working at the hotel, such as the company culture, employee benefits, career growth opportunities, and the hotel’s commitment to guest satisfaction.
You can also use it for conducting pre-screening interviews, asking candidates a set of standardized questions, assign their qualifications.
Effective hotel marketing can take you so far. But if your employees aren’t properly trained to keep your guests happy, customer experience levels will drop quickly. Luckily, you can use Chat GPT for more than just social media and hotel marketing.
You can also use it to train your hotel staff. For instance, you can build a knowledge base using Chat GPT, which will contain important information and practices related to various hotel departments.
For instance, you can create modules on front desk operations, guest service protocols, and housekeeping procedures.
Moreover, you can use the tool to simulate role-playing scenarios to help staff practice their customer service skills. Chat GPT can play the role of a guest with different inquiries or challenges, allowing staff to practice their responses in a realistic setting.
Lastly, you can use AI and machine learning to refine your check-in process. Just like your social media and marketing messages, you can make the check-in process more personalized.
While airlines have been at the forefront of automating and streamlining check-ins, hotels can also benefit from similar technologies.
For example, Chat GPT can be utilized as a virtual assistant during the check-in process. It can provide real-time responses to frequently asked questions, offer recommendations on local attractions, dining options, or hotel amenities, and address any concerns or special requests guests may have
With the check-in process streamlined, hotel staff can dedicate more time to delivering personalized service, attending to guest inquiries, and enhancing the overall guest experience.
Chat GPT might be the most popular AI marketing tool, but it’s far from the only one out there. The AI marketing tools market is currently worth $550 million and is expected to surpass $2 billion before the end of the decade.
Below, you can find a couple of tools that will help you enhance your digital marketing strategy and rank your hotel website in mere months.
MARA Solutions is an AI reply review assistant that helps hotel businesses respond to online reviews. On average, it saves 4 minutes per answer, which results in significant time savings every month. In addition, it boosts response rates and overall star ratings for hotels of all sizes.
Let’s face it: hotel guests ask a lot of annoying, repetitive questions. But if you want to keep the guest experience at a high level, you need to answer every little question. That’s where DialogShift comes into play. The AI chatbot will fit seamlessly into your hotel website, provide your guests with instant guest answers, and drive direct bookings.
If your hotel has an on-site restaurant or offers room service, you can increase customer engagement and sales with a fully automated voice ordering system. Enter VOICEPlug. The AI tool allows you to save up to 70% on labor costs by automating repetitive tasks, increase average check size b 15% with upselling, and 35% increase in customer lifetime value.
Tired of having your hotel rooms canceled last minute? In that case, you need to know about Allora. Using AI, the tol will encourage guests to upgrade rooms, book additional services, and extend their stay. Allora has analyzed over 400 million guest interactions with hotel and resort websites. That allows your luxury or boutique hotel to personalize marketing messages and each step of the customer journey.
Your current and potential customers create tons of data every day. Are you doing anything with all that data? No? Then you need to check out Viqal AI. The marketing tool enables managers to create advanced alert workflows triggered by certain data points. So when a customer performs a certain action, you can send them an automatic marketing message. Local businesses using Viqual report 70% fewer guest complaints and a 20% increase in upselling.
When it comes to AI in marketing, there are tons of tools that can help you create an effective hotel marketing strategy. Whatever your marketing goals might be, tools like Chat GPT may help you accomplish them faster. Brand language optimization, social media management, and search engine optimization can all use the help of Chat GPT.
As the world becomes more AI-driven, if you’re a member of the hospitality industry, you’d want to stay ahead of the curve at all times. With Chat GPT and other tools, you can improve hotel marketing, streamline the booking process, and increase overall direct bookings.
If you want your hotel marketing strategies to pay off, you also need a good communication tool. HelloShift is crucial for hotel marketing as it significantly impacts the overall guest experience and helps in building a strong hotel image.
Effective marketing strategy depends on good communication between guests and hotel employees. HelloShift serves as a valuable tool for achieving this goal.
HelloShift is a cloud-based digital hotel app —- guests can text hotel, checkin on their mobile device, scan and upload documents, digitally sign hotel registration cards, receive mobile keys, and have access to all hotel amenities through a guidebook that is customized with the hotel brand.
Go digital with Guest Messaging, Contactless Checkin, Website Chat, Staff Collaboration, Housekeeping Management and more.
Let's get to know each other more
Discover the power of hotel preventive maintenance to enhance guest satisfaction. Dive into cost-saving strategies, benefits, and essential elements to streamline your property management while ensuring top-notch guest experience