For hotels, text messaging or texting represents a fundamental shift in how employees communicate with guests—and with one another. To help with the transition, employees need tools and guidelines. Above all, they need strong leadership. Whether you’re a general manager, front office manager, or hands-on owner, here are eight steps to success in text messaging and chat.
During a recent interview with Jon Albano, host of the Lodging Leaders podcast, HelloShift CEO Sudheer Thakur discussed how the hotel industry is shifting from print-based communications like logbooks, forms, and memos to modern messaging tools like newsfeeds, text messaging, and chat.
Website chat is an ideal solution for hotels seeking to enhance service and increase direct bookings. Travelers always have questions when planning trips. If travelers don’t get a quick response, they move on—perhaps to the hotel down the street or to an OTA.